Since the dawn of time, humans have sought to capture beauty… and make it last. This deep need to express identity, highlight the eyes, or harmonize the face is nothing new. It is rooted in the very history of humanity.

It all began in Ancient Egypt. Women — and even pharaohs — applied black kohl around their eyes, both for beauty and spiritual protection. Some archaeological evidence suggests that pigments were already being inserted under the skin: an early form of permanent makeup.

Later, in Asia, Japanese and Chinese traditions refined this concept. Geishas, for example, tinted their eyebrows and lips with semi-permanent inks. In these cultures, beauty was not superficial — it was an expression of soul, status, and grace.

But it was truly at the turn of the 1980s that modern permanent makeup emerged. Healthcare professionals and visionary estheticians combined their expertise to offer a long-lasting solution for those seeking stable beauty, even in reconstructive cases.

Among these pioneers, one woman embraced this revolution with passion: Josée Lemieux. Visionary and passionate, she would leave her mark on this evolving art…

Today, permanent makeup has reached an impressive level of maturity. Thanks to high-precision tools such as micro-nano needles and techniques assisted by microscope, it is now possible to achieve ultra-natural results, nearly invisible to the naked eye.

At Josée Lemieux, every gesture is enriched by this millennia-old history. Each stroke becomes a bridge between past and innovation. It is not a simple service: it is a living art, rooted in respect for the skin, the individual, and time itself.